RIM expands retail distribution in partnership with Redington India

Research In Motion has announced a collaboration with Redington India, a provider of supply chain services, to establish national retail distribution channels for BlackBerry smartphones.

As part of the retail distribution agreement with Redington India, BlackBerry smartphones and service plans from supported carriers will initially be available in retail and modern trade outlets across nine Indian cities: Mumbai, Delhi, NCR, Hyderabad, Chennai, Bangalore, Kolkata, Pune and Ahmedabad.

Redington intends to expand the retail footprint in a phased manner and is expected to offer a wide range of BlackBerry smartphones beginning with the BlackBerry Pearl series, the BlackBerry Curve series and the BlackBerry Bold smartphone.

Frenny Bawa, vice president for India at Research In Motion (RIM), said: This is an exciting phase of growth for Research In Motion and its partners in India and we are delighted to be working with Redington. This collaboration with Redington, together with our strong carrier partnerships and industry leading products and services, will further strengthen our market position and presence in India.

Rajesh Khetarpal, Head-Digital Life Style & Telecom SBU at Redington India, said: Redington has always believed in forging relationships that deliver value to end customers. Through this collaboration, Research In Motion will leverage our professional services and pan-India reach to increase the availability of BlackBerry smartphones across the country.

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