Hurdles include low frequency of use, lack of IT infrastructure and services
Mobile video collaboration market to grow $500m in 2017 with the help of right pricing and innovation, according to a new report by ABI Research.
With the growth of 3G and 4G networks, many companies now consider this market to be video conferencing on the mobile device; however the ROI will be achieved in the market if the collaboration is used to support business processes; particularly service operations, the report added.
According to the report, low frequency of use, lack of IT infrastructure and services to store, manage, privacy, legal issues, devices to capture and access captured video are considered to be the hurdles for the growth.
ABI Research Enterprise practice director Dan Shey said that for business operations support, there are over 500 million employees worldwide that could benefit from mobile video collaboration services.
"However, by 2017 less than 2% of these employees will generate service revenues, totaling about $500 million worldwide," Shey said.
"This market is still in its infancy, but suppliers such as Librestream, Polycom, and even operators can help spur adoption now by providing pricing and packaging that addresses the large differences in need and potential usage across their employee base," Shey added.