Cadbury deploys DT Research's mobile tablets

How do mobile tablets save trees?

DT Research, a provider of information appliances for vertical markets, and Xperience, a UK IT systems integrator, have announced that confectionery firm Cadbury has deployed WebDT mobile tablets to the company's field staff.

According to the companies, the WebDT mobile tablets will be used as Interactive Field Tools in an effort to save trees by cutting down on paper printing.

Cadbury field staff now use WebDT mobile tablets to gather in-store sales and merchandising information about Cadbury products, which is then instantly sent back to the corporate headquarters via a GPRS mobile network link, DT Research said.

Daw Tsai, president of DT Research, said: We are pleased to be able to provide Cadbury with an environmentally-beneficial business solution. We hope that more organizations see the value of using the WebDT wireless mobile tablets to decrease both the paper and fuel needed to gather information in the field, while improving their corporate efficiencies.

Iain O'Kane, group director of Xperience, said: The WebDT mobile tablets were the perfect solution to address both the business and environmental issues that Cadbury faced. The introduction of the Interactive Field Tools (iFTs) program has enabled Cadbury's field staff to carry out their normal duties as well as gather additional market research on specific product campaigns. This program has enabled Cadbury to gained more accurate and timely sales information.

• Share:
• 
• 
• 
• 
• 
• 
• 
• 
•